Nokia funds Chinese mobile ad network Madhouse
Shanghai-based mobile advertiser Madhouse has received an undiscosed amount of funding from Nokia Growth Partners. Incidentally, China is Nokia’s largest market, with high demand for lower-cost handheld phones.
Executives at the investor attributed their decision to the low cost of product development in China. Madhouse has seen a rapid rate of growth this year. And earlier this month, it struck a deal with GroupM China to be the agency’s preferred mobile marketing partner. GroupM is a… Continue Reading