Madison Logic to serve up sales leads automatically
Internet ad veteran Erik Matlick has founded Madison Logic, a company dedicated to helping companies generate leads automatically with an ad serving platform called LeadFocus.
So far, 200 advertisers and 50 publishers have signed up.
In a year-long ramp up to the launch, the company has licensed dozens of media companies including: PC Magazine, iMediaConnection, ClickZ, Sourceforge, DMNews, Security Focus, and others. Matlick, chief executive of Madison Logic, says it’s like “Doubleclick for lead generation.”
The platform provides… Continue Reading