Magnify360, which changes web sites based on your behavior, gets boost

Magnify360, which changes web sites based on your behavior, gets boost

Until now, Web sites have been surprisingly dumb. They don’t change much to to cater to your specific tastes — and that’s despite all the advances in behavioral targeting technology.

You may be familiar with Amazon.com, which offers you a customized site page on your past book or product selections. And a number of other recommendation services help e-commerce and news sites do something similar: They offer up retail products or news items according to what… Continue Reading