Paid search management company Marin Software raises $7.25M
Marin Software, which makes an in-browser application to manage paid search ad campaigns, has raised $7.25 million in a second round of funding led by Benchmark Capital.
Other companies like Omniture and Efficient Frontier offer similar services, but Marin chief executive Christopher Lien says their tools aren’t flexible enough, and tend to be less efficient when handling large campaigns. As a result, many search engine marketers are still using Excel spreadsheets and search engine ad centers.
He… Continue Reading