Martha smiles on event manager Pingg, leads $2.8M round
Martha Stewart, cultural icon of event planning that she is, has given Pingg — maker of software for invitation and event management — her seal of approval, and contributed to a $2.8 million first round of funding via her media network Martha Stewart Living Omnimedia (MSLO).
The transaction allows Pingg to run content from Martha’s other digital properties on its website and gives MSLO the right to provide Pingg’s unique event tools on MarthaStewart.com. In addition,… Continue Reading
MSLO makes investment in WeddingWire
Martha Stewart Living Omnimedia has taken a 40 percent stake in WeddingWire, investing an undisclosed amount into the company.
WeddingWire is a combined listings site for services (like photography and cake-making) and organization tool. It also has social and community features, and other tools for planning and sharing information.
The deal is notable because MSLO has been expanding its presence online in a number of verticals, both through building its own properties and, increasingly, making investments in… Continue Reading