MashLogic pulls in $2.5M for page view-lengthening browser add-on
MashLogic, maker of a contextual browser add-on that pulls in text and images related to the web site you’re visiting and displays them in pop-up windows, has raised $2.5 million in a first round of funding — touting itself to publishers as a way to keep visitors on their pages for longer, upping ad revenue.
None of the Menlo Park, Calif. company’s investors were listed on the regulatory filing, but it took in $500,000 from Bessemer… Continue Reading
MashLogic adds funding, About.com founder, Twitter
MashLogic, the Menlo Park company that makes those little pop-up windows you either love or hate, has now added links to trending Twitter topics related to the Web pages you visit. The company has also closed a $500,000 angel round.
The service works through a browser plug-in. Once you’ve downloaded the plugin, Mashlogic includes links to information it thinks you might find useful.
One investor, About.com co-founder Scott Kurnit, has joined the company’s board of directors.
Other investors… Continue Reading
MashLogic adds links to ‘take back the web’
Updated
A new browser plugin called MashLogic launched in invite-only testing today, and it has a pretty lofty goal — in the words of David Cowan of Bessemer Venture Partners — which incubated the company — MashLogic is “a startup to save the web.” More concretely, the plugin can add useful links based on your interests, and block spammy links too.
The Internet has become “a big honkin’ billboard,” Cowan says, where hyperlinks on popular websites are… Continue Reading