Placementspot.com creates matchmaking service for in-game ads
The market for in-game advertising — or piping ads into games via Internet connections on the fly — is nascent. But it’s starting to take off. Microsoft has moved in thanks to its acquisition of Massive. Start-ups such as DoubleFusion and IGA Worldwide have strong traction. And Google is waiting in the wings for its own chance to participate.
But Placementspot.com, an unfunded one-man shop at the moment, hopes to create the first online marketplace for… Continue Reading
Video game developer, Brash Entertainment to raise whopping $150M plus round
Brash Entertainment, an Atlanta online video game developer started by former Massive employees, said is in the final stages of completing an initial funding round of significantly more than $150 million, the company said in a “clarification” of earlier reports.
It also revealed it has already reached an agreement with Warner Brothers to distribute game titles it develops.
Here’s the story.