Display ad co. ValueClick sells off properties, hunkers down
Online advertising firm ValueClick has sold off two of its less critical subsidiaries in order to brace for what is predicted to be a tough time ahead in the web display ad market. The public company brought in a total of $18 million with the sale of Mediaplex Systems and an unnamed inkjet e-commerce company, reports AdAge.
Mediaplex, maker of AdVault, the software that helps advertising firms usher their workload through production, planning and billing, went… Continue Reading