MediaSixDegrees targets ads using social graph information, raises $9 million
Media6Degrees is the latest company to try to target ads for major brands using the “social graph” of your friend relationships on social networks and other sites. The New York company is in private beta judging by the lack of information on its site about the product itself. The company says it has “patent-pending algorithms and methods” that use demographic and “psychographic” data to target online ads for each individual advertiser.
So far, though, the beta… Continue Reading