Omniture acquires Mercado assets for $6.5M
Omniture, a web analytics company, announced that it will spend $6.5 million on intellectual property and business assets from Mercado, a Pleasanton, Calif. company specializing in website search and optimization tools.
Omniture, which has already integrated Mercado technology into some of its products, says the acquisition will allow it to offer more site search options to its retail clients, which include big name shopping site Overstock.com. Along with these advantages, the Orem, Utah-based firm will also… Continue Reading
E-commerce search company, Mercado, raises $11M
Mercado Software, a Pleasanton company that provides e-commerce search technology, said it has raised $11.5 million in a third round of funding.
Investors include Israeli-based The Challenge Fund and British investment firm Consensus Group, and existing investors Pitango Venture Capital, Eucalyptus, Star Ventures and Valley Venture Capital (formerly Mofet). The financing includes a line of credit from Lighthouse Capital Partners.
The company, founded in Israel, but since headquartered in Pleasanton, said most of its sales are in… Continue Reading