Meredith gives Real Girls a shot in the arm
Social networking for women got a boost yesterday as media conglomerate Meredith Corp. acquired an undisclosed minority stake in Real Girls Media Network. The San Francisco-based network encompasses about 30 sites and portals for women — notably, DivineCaroline, a largely user-generated advice page.
In addition to bringing Real Girls’ 3 million unique viewers to Meredith’s properties each month (upping its total to 15 million), the deal will combine the two companies’ advertising inventories and sales forces…. Continue Reading
Meredith acquires health-info search engine Healia
Publisher and television broadcaster Meredith agreed to acquire Healia, a consumer-oriented search engine focused on health information. Terms of the deal weren’t disclosed. Healia will remain based in Seattle.
From Meredith’s release:
In the coming months, the Healia technology will be integrated into Meredith’s existing Web sites. In addition, Meredith and Healia will expand the functionality of Healia.com and will offer the technology through licensing and distribution agreements with select health organizations, consumer Web sites, employers and… Continue Reading