Taboola clinches $4.5 million, and CNN to boot
Taboola, a Tel Aviv-based video discovery startup, has just launched its “ViDiscovery” product, which analyzes the context and content of videos, and the viewing and behavior patterns of users in order to recommend videos. It has also secured $4.5 million in a second round of funding. The company aims to make money by running targeted ads with relevant videos.
Viewers watching a Sarah Palin interview on CNN, for example, will see a gray pop-up tab that… Continue Reading
Another online video investment: Mesmo.tv raises funding
Mesmo.tv, another site that wants to help you and your friends discover interesting videos, has raised $900,000.
The San Francisco company, which launched in July, lets you collect videos on its site from around the web. Then you can vote on videos and share videos with friends. This way, the company can figure out what type of videos you like so it can recommend new, related videos to you (our coverage).
It has also developed a successful… Continue Reading