ValueClick swallows MeziMedia, keeps online ad M&A fever alive
ValueClick, a company that serves ads online for publishers, has agreed to acquire MeziMedia, an operator of comparison shopping sites, for $100 million in cash upfront and possibly as much $352 million, depending on whether performance milestones are met.
This continues the barrage of mergers and acquisitions in the active online ad industry. ValueClick itself has emerged as a prime takeover candidate. It is one of the largest standing targets, now that other online marketing companies… Continue Reading