MySpace aims to bring mobile videos to the masses
Social network MySpace is launching a new worldwide service that will let its users watch videos on its mobile site from their phones. Mobile video has not been a smashing consumer success. But MySpace’s mobile site (m.myspace.com) gets more than 10 million monthly unique visitors and more than 3 billion monthly pageviews, the company says. So the introduction of video could give mobile-video streaming a big boost.
MySpace users will be able to watch any video… Continue Reading
Investors back mobile ad company, Millennial — forgive fake ad counter
Millennial Media, a Baltimore, Md., company that serves ads to mobile phones, has raised a $15 million a second round of funding.
A bunch of companies have launched to grab a portion of the lucrative mobile ad market. The cut-throat competition has pushed companies like Millennial into aggressive marketing tactics that cross the line. Earlier this year, we caught the company running a fake ad counter on its home page, which gave the impression of many… Continue Reading
Are the mobile advertising upstarts out of control?
Serving ads on mobile phones is a lucrative business, forcing companies with a stake in the game to engage in aggressive marketing — perhaps too aggressive.
Millennial Media, one of a handful of Young Turks targeting this market, is a case in point. The company, which recently raised $6.3 million, has just launched a marketplace for advertisers and publishers that has a fake ad counter on its home page.
In its fervor to stay up with aggressive… Continue Reading