Mind Candy joins the online virtual pets fray
Virtual pets are a tried and true market for those targeting young kids. Mind Candy is joining the fray against larger rivals with a kids offering of its own this week: Moshi Monsters.
That’s a big right turn for London-based Mind Candy, which started out in the adult games market.
Two years ago, Mind Candy debuted an innovative “alternate reality game” called “Perplex City.” It was the brainchild of Michael Smith, who loved a treasure hunt book… Continue Reading