Minekey: another online behavior tracker
Minekey is another online behavioral targeting company enjoying a boom of interest in such wares, because it makes it easier for publishers to push content more efficiently to visitors.
The Sunnyvale, Calif. company is already helping sites to grow traffic — but it also raises questions about privacy.
The company is not new, but we haven’t mentioned it before. Today, it has introduced improvements to its widget that publishers can embed in their sites. The widgets provide… Continue Reading
Minekey latest personalized search engine to get funding, to raise $3M
Minekey, a Sunnyvale start-up developing an online search personalization and recommendation service, has secured $600,000 of a $3 million first round of venture capital led by New Enterprise Associates, according to a regulatory filing cited by PE Week.
A look at the founder Delip Andra’s blog reveals the company was incubated out of Indian university IIT Kharagpur for more than a year. It says it will be launching the service in early 2007.