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Posts Tagged ‘co:MingleNow’

Here’s the latest action:

1) Bizarre claim made by academic: France shipping nuclear waste to U.S.
2) Google up against new rivals, which can see what you surf
3) MingleNow is leaving the party
4) Solar’s scaling challenges may have an answer
5) Incandescent lighting heading for the door
6) Gaming feud could cause aftershocks
7) Freewebs relaunches as Webs.com
8) More money heads to Hollywood

thinkgreen-story.jpgU.S. denies France is shipping nuclear waste to South Carolina — At the ThinkGreen conference in San Francisco, University of Florida professor Yogi Goswami (pictured left), a former President of the International Solar Energy Society, made the bizarre claim that “a large majority of the nuclear waste from France is actually shipped to the U.S,” specifically to Savannah River Lab in South Carolina — and that not even the Department of Energy knows about it (story carried by Cleantech.com). Coming from an accomplished academic, at an investors conference, you’d think there is something to this (we talked with the Cleantech folks, and they say Goswami is respected). But the DOE denied Goswami’s claim, calling it inaccurate and misleading. Anyone know anything about this? We’ll do some digging, meantime.

Watch out, Google, the wolves are circling — The online ad business is hot, and there potential rivals to Google are numerous. Internet service providers like CenturyTel and Embarq Communications are starting to use their innate advantages to do ads, with targeting that really works: Since they serve their customers with internet service, they can track every Web site the customer visits. That’s far more than Google can do. The Wall Street Journal reports on their progress; for more on the actual technology, check out our own article on NebuAd, one of the technology companies behind so-called “deep packet inspection” techniques.

MingleNow decides to leave the party – A social network for the bar and club scene (our coverage) will close on January 7th, according to their blog, a little more than a year after launching. Perhaps nobody expected it to really succeed (see the comments on our original post), but Read/Write Web says an anonymous source tipped them off that the site was actually forced to close by Yahoo, which bought BlueLithium, owner of MingleNow.

Solar power may not find large-scale success — At least in its current form, says the American Scientist Online. The power required to manufacture photovoltaic equipment may make it difficult to scale installations quickly enough to satisfy global power demands. However, an upcoming technology called dye-sensitized cells may be cheap enough to solve an early production crunch. Check out the original article for more.

Incandescents speeding their exit from the market — As the above story implies, efficiency is a big part of the cleantech equation, which is why everyone from the Department of Energy to Wal-Mart is trying to eliminate incandescent lighting. It’s no news that initiatives to replace them with compact fluorescent bulbs and LEDS are going well, but an update on the progress is always nice; for the best one lately, check out this article on Chemical & Engineering News.

Gaming feud could have industry consequences — The peremptory and unexplained canning of an editor by popular gaming review site GameSpot may seem like a minor scuffle at first, but it could have broader implications for gaming as a whole, says GigaOm. The controversy the firing caused may push the industry further along the path to casual games with a broader market appeal and hurting the business of established gaming websites.

Freewebs launches social gaming, changes name to WebsFreewebs, a social media company that hosts personal websites, is relaunching itself as Webs.com. The new site will include a social publishing site called Pagii, the old Freewebs site, and the Social Gaming Network, which offers games for play on the site or on social networks like Facebook. More coverage from Techcrunch.

More investment going to Hollywood — A new $200 million private equity fund raised by FilmBankers International LLC will invest directly in the production of independent films in the United States. The firm is still fundraising, but plans to use the money for films with a budget range of $10-20 million. FilmBankers bases funding decisions on a “credit score”, which attempts to predict the potential success of a film. The fund is part of a new wave of private capital headed for Hollywood, with hopes of outmaneuvering the time-worn blockbuster model of the big studios. News via TheDeal.com.

Updated

minglenow.bmpMingleNow, the latest social networking company that has been in development for many months, launches a public testing version tomorrow (Monday).

MingleNow is best compared with Yelp, because it focuses on the social community around bars and restaurants.

Only MingleNow goes further. It wants to give people hanging out at bars and restaurants ways to interact with each other online too. If you frequent a bar, for example, you can put your profile up on the bar’s page within MingleNow, share stories about the bar, and see the profiles of others who frequent that bar - getting a glimpse of the personal details of someone you might have flirted with (see screenshot below of an example for Suite181 in SF)

This fall, MingleNow will hold offline events at some of the more than 900,000 locales it features.

If MingleNow were to focus on just this, it would be enough. But the company also wants to be a one-stop shop for social networking. It provides users with a social calendar that can be exported to a Myspace or other blog pages — a way to show your friends whether you are busy or free on a given night. It also gives users blogs.

Indeed, it has produced so many networking features that we’re wondering whether it might be overkill. Some sites, like Google, work because of their simplicity. You type in a search term, and hit return, and don’t do much else. MingleNow requires quite a bit of investment to maximize your use of it, and that could be its main hurdle — since there are so many other sites out there. But it could also be a big strength, if the partying set were to fully embrace it.

MingleNow is owned by Blue Lithium, an online marketing company in San Francisco. Krishna Subramanian, the company’s lead developer, is a former club promoter, and DJ, and wanted to build something that bridged the gap between networking online and offline.

The idea came, he says, after he saw people at clubs and bars creating online profiles, and noticed nothing was connecting these two different lives. So MingleNow brings them together. MingleNow is building pages for every bar and restaurant in the country, so this is a massive effort. The company let us know about its plans early this year, so it has been in the works for months.

MingleNow also allows you to earn VIP points. You get points by inviting others to join MingleNow, and you can redeem the points offline, with free drinks at bars, for example. Bar owners see it as a way of reaching out to new potential customers, and letting them know about promotions.

The initial business model, of course, is advertising online.

suite181.bmp

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