Eight years after Eve.com collapsed, a founder returns to the game with Minted
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Friday, October 20th, 2000 was not a great day for Mariam Naficy. Eve.com, her high-flying beauty products company, faced the implosion of the dot-coms and an over-stretched budget and shut down, firing 164 people and liquidating its assets. The collapse also helped Idealab, the incubator that had acquired Eve.com only a few months before, march a few more steps towards its precipitous decline .
But Naficy is back with Minted, selling premium stationery instead of high-end… Continue Reading