MixerCast nabs $4.1 million for widget ads

MixerCast nabs $4.1 million for widget ads

As the display advertising market tanks, widget-based ad networks like MixerCast still seem to be netting cash. After raising $6 million last year, the San Mateo, Calif. company has announced the close of another $4.1 million round led by Intel Capital.

MixerCast’s business is essentially dual pronged. For end users, it provides a drag-and-drop platform for creating and publishing widgets on social networking sites like Facebook and MySpace. Dubbed MCast Suite, this platform essentially serves as… Continue Reading

Roundup: Peak coal, Yahoo-Bebo rumors, Mixercast and much more

Roundup: Peak coal, Yahoo-Bebo rumors, Mixercast and much more

Here’s the latest action:

Peak coal? — You’ve probably heard of the concept of “peak oil,” which refers to that point in time when we extract more oil than ever before, but after which we begin a long, steady decline as oil gets harder to locate. Increasingly, experts argues we’re nearing that point. Until now, though, the assumption is that we’re a long way from “peak coal.” Coal has always been considered a fall-back for when oil… Continue Reading