Screen for the 1HOP online tool.

For deep linkers, CommandIQ launches a free tool

Since normal Web links don’t reach into a specific spot within a mobile app, several companies have offered “deep linking” solutions. Now, predictive CRM vendor CommandIQ is launching a free deep linker called 1HOP.

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One Kings Lane makes data count, drives bigger sales with fewer emails

At GrowthBeat, One Kings Lane will show how it uses platforms like CommandIQ to build unified profiles from its customers’ multiple digital bread crumbs and then design A/B testing campaigns to send fewer emails with much better chances of driving purchases.