Amazon would like you to buy a Kindle Fire this holiday season, and it isn’t afraid to bad-mouth the other guys to make that happen.
Guest Post Don Draper’s weapon of choice, the 30-second spot, has yet to find its footing in this new age of advertising. Both brands and the technology industry need Don more than ever as they redistribute $200 billion of TV money from broadcast to web browsers, phones, tablets, and connected TVs.
Microsoft recently yanked a series of commercials that pretty much ridicule rival smartphone maker Apple. (If you haven’t seen any of them yet, I’d highly recommend checking out the embedded video below if you feel like a good laugh.)
Guest Post The almighty TV ad spot won’t be king forever. Here’s why ads should be changing to fit today’s diverse media world.
Microsoft’s Surface RT tablet has been spectacularly unsuccessful. Why not advertise it some more?
Google used a primetime advertising slot during Grammy Awards last night to show off the popular Nexus 4 smartphone and many uses of Google Now, its Siri competitor.
What kind of commercial do you run if you’re constantly locked up in legal battles with your major competitor? If you’re Samsung, you fork over a dumpster full of cash and avoid alluding to Apple devices like you’ve done in the past.
Want to improve your 2013 Super Bowl experience? We’ve devised a comprehensive game day guide for football fans and all their apathetic friends and family members.
The biggest problem I have with traditional television advertising is how absolutely obnoxious and out of touch its gotten in terms of targeting. For most people this is simply and annoyance, but for Gracenote it’s a business opportunity.
While Apple finally put its iPad mini commercial out for public consumption over the weekend, some fans of Microsoft’s new line of tablets have already started to produce spoofs.
Rather than hearing the ominous product spokesman voice, Apple has chosen to play a duet between the devices.
Broadcast TV network Fox is asking U.S. courts to block certain functionality from satellite television service Dish Network’s Hopper DVR box, but will it’s request be granted?
Apple has decided to stop running its latest batch of mildly humorous television commercials today, barely a week after their initial debut. And apparently, this was all part of the plan.
Electronics retail company Best Buy decided to forgo the regular celebrity spokesperson for its annual Super Bowl commercial in favor of highlighting mobile technology innovators.
Apple has begun airing its first television ad for the hyped iPhone 4S, but instead of focusing on improved hardware, the ad’s emphasis is all about Siri, the phone’s handy “personal assistant.”
Streaming video service Hulu today has added a new Ad Swap feature, which gives its users a new level of control over the commercials that play during the course of a TV show or movie.