Google used a primetime advertising slot during Grammy Awards last night to show off the popular Nexus 4 smartphone and many uses of Google Now, its Siri competitor.
What kind of commercial do you run if you're constantly locked up in legal battles with your major competitor? If you're Samsung, you fork over a dumpster full of cash and avoid alluding to Apple devices like you've done in the past.
Want to improve your 2013 Super Bowl experience? We've devised a comprehensive game day guide for football fans and all their apathetic friends and family members.
The biggest problem I have with traditional television advertising is how absolutely obnoxious and out of touch its gotten in terms of targeting. For most people this is simply and annoyance, but for Gracenote it's a business opportunity.
While Apple finally put its iPad mini commercial out for public consumption over the weekend, some fans of Microsoft's new line of tablets have already started to produce spoofs.
Rather than hearing the ominous product spokesman voice, Apple has chosen to play a duet between the devices.
Broadcast TV network Fox is asking U.S. courts to block certain functionality from satellite television service Dish Network's Hopper DVR box, but will it's request be granted?
Apple has decided to stop running its latest batch of mildly humorous television commercials today, barely a week after their initial debut. And apparently, this was all part of the plan.
Google’s having no problems getting its Nexus 7 tablet out the door to tech geeks — yesterday we learned that the 16 gigabyte model has sold out due to high demand. Now Google is getting ready to target the average …
“T-Commerce” is the annoying and hokey term PayPal is using to describe its next big opportunity to grow revenue through transactions on regular television sets.
As such, the company just forged a partnership with DVR service and set-top box maker …
It seems that television service providers are finally coming around to the hard truth that most people avoid the long commercial breaks between programming whenever possible.
Largest U.S. satellite television provider DirecTV said today it may allow its subscribers to …
What if your ads watched you while you were watching them? Microsoft is set to debut its new motion-sensitive advertising project NUads next month, which the company says will revamp the TV ad industry by doing just that.
The company’s …
Electronics retail company Best Buy decided to forgo the regular celebrity spokesperson for its annual Super Bowl commercial in favor of highlighting mobile technology innovators.
During this year’s Super Bowl game, the company aired a 30-second commercial titled “Phone Innovators. …
Apple has begun airing its first television ad for the hyped iPhone 4S, but instead of focusing on improved hardware, the ad’s emphasis is all about Siri, the phone’s handy “personal assistant.”
The iPhone 4S has been a smashing success …
Streaming video service Hulu today has added a new Ad Swap feature, which gives its users a new level of control over the commercials that play during the course of a TV show or movie.
The new advertising feature is …
