Confirmed: ComScore acquires M:Metrics for $44.3M cash
Web measurement company comScore just announced it has acquired mobile metrics startup M:Metrics. ComScore is already one of the best-known companies for measuring web traffic from PCs, and the deal signals its intention to move into the mobile market by combining its tools with M:Metrics’. The combined data will provide a comprehensive look at combined Internet traffic from PCs and mobile devices.
We reported yesterday that M:Metrics would be acquired by “a large company with international… Continue Reading
M:Metrics, mobile traffic data company, is about to be sold
We’re hearing M:Metrics, a company that sells data about mobile phone traffic, is about to be acquired.
The deal is pretty much done and will be announced any day now, according to our source. The company was last asking for a price of between $50 and $80 million. The acquirer is a large company with international operations.
This is all about mobile advertising, which is a big deal right now. The mobile data industry has become very… Continue Reading