Microsoft’s Massive in-game ad business takes hits among 3,000 overall layoffs
[updated with new Microsoft comment] Microsoft announced a new round of layoffs today as it struggles to right itself after reporting tepid results last month. We’ve learned that Massive, the company’s in-game advertising business, suffered 28 percent like 75 percent layoffs.
Microsoft declined to comment yesterday… Continue Reading
GamesBeat 09: More great speakers lined up
As the March 24 GamesBeat 2009 games conference draws near, we’re unveiling a new list of speakers. We’re proud to say that some of the biggest names in the gaming world are joining us for the program. Tickets are still available.
Chris Taylor (right), founder of Gas… Continue Reading
Mochi Media names new chief executive to spur further growth
Mochi Media is announcing today that it has named a new chief executive, George Garrick, who will take over the Flash game advertising company from founder Jameson Hsu.
Hsu will remain at the San Francisco company as its evangelist and product overseer under the title “chief… Continue Reading
NeoEdge Networks introduces way to splice ads into the middle of the action
Most casual game ads are predictable. They run a 30-second video in between levels in a game, or roll the video after you’ve finished. But NeoEdge Networks has introduced a way to make those the placement of ads much more flexible — and possibly quite… Continue Reading
Google launches in-game advertising for Flash web games
After months of testing, Google is publicly launching the beta version of its AdSense for Games software. The product represents the company’s first push into a fast-growing new market — the ability to insert ads into games, either as they are being played or just… Continue Reading
Mochi Media launches game-plus-ad network for web publishers
Mochi Media, the San Francisco company that offers ads that run in online casual games, and analytics services that look at game performance, is coming out with a new service. It has packaged its ads and analytics services together with its catalog of white-label games… Continue Reading
Yahoo engineer Eric Boyd hired by gaming ad company Mochi Media
Mochi Media, an online ad and analytics company that helps online game developers run ads within their works, has hired a new vice president of engineering away from Yahoo. It’s Eric Boyd, a Yahoo employee of ten years and a former member of the notorious… Continue Reading
Mochi Media, an ad startup that helps to redefine casual gaming, growing strongly
Mochi Media is helping to define the future of casual gaming on the web — not through new games, but by showing how games can be monetized and distributed across the Web. The company says it’s seeing 30 percent growth a month, and just today… Continue Reading
Accel invests in Mochi Media, casual game ad network
Accel Partners has invested an undisclosed amount into Mochi Media, a San Francisco-based gaming ad network (focused on casual games) and flash analytics company co-founded by Jameson Hsu and Bob Ippolito, according to GigaOm.
Accel’s Ping Li led the investment.
IGA raises $25 million to capture future in-game ad market
IGA Worldwide, a New York-based provider of advertising that appears within video games, has raised $25 million from a collection of venture capital, private equity and large media firms.
The potential market for in-game advertising is big, even as some analysts trying to measure it are… Continue Reading