Google testing “AdSense for Games” in bid to shake up in-game advertising
Google is the sleeping giant when it comes to advertising in video games. While the company dominates search advertising, it has yet to make a big splash in video games. That could change soon, as the company has been quietly testing its “AdSense for Games” product for months.
Sources close to the matter said that the company has developed an in-game advertising technology that allows it to insert video ads into games. In demos of the… Continue Reading
Mochi Media raises $10 million for Flash-based game ad and analytics platform
Mochi Media is making a name for itself, and it’s not just because of the Puzzle Farter game alone. That’s a cute game that appears in a lot of places on the web and Mochi Media makes sure that the game’s creators get paid when it gets played.
Mochi Media has created a lucrative ad and analytics platform for Adobe Flash-based online games. The San Francisco company now runs a network of online games that draws… Continue Reading
Roundup: Rumors of Valueclick purchase, MochiAds, and more
1) We’re hearing rumors that AOL and News Corp. were looking to acquire ValueClick
2) TubeMogul to sell online video analytics
3) German Facebook-clone investors back again
4) Facebook settles New York child-safety probe
5) Mochi Media launches MochiAds for casual games
6) Google, Microsoft and Yahoo all reportedly courting Facebook
7) AdMob poaches Google engineer
California adds a further $125M to clean transport
9) San Francisco’s New Resource Bank receives $10M kick-start
We’re hearing rumors that AOL and News Corp. were looking to… Continue Reading