Google testing “AdSense for Games” in bid to shake up in-game advertising
Google is the sleeping giant when it comes to advertising in video games. While the company dominates search advertising, it has yet to make a big splash in video games. That could change soon, as the company has been quietly testing its “AdSense for Games”… Continue Reading
Mochi Media raises $10 million for Flash-based game ad and analytics platform
Mochi Media is making a name for itself, and it’s not just because of the Puzzle Farter game alone. That’s a cute game that appears in a lot of places on the web and Mochi Media makes sure that the game’s creators get paid when… Continue Reading
Roundup: Rumors of Valueclick purchase, MochiAds, and more
1) We’re hearing rumors that AOL and News Corp. were looking to acquire ValueClick
2) TubeMogul to sell online video analytics
3) German Facebook-clone investors back again
4) Facebook settles New York child-safety probe
5) Mochi Media launches MochiAds for casual games
6) Google, Microsoft and Yahoo all reportedly courting… Continue Reading