Music blogging network MOG raises $5 million
MOG raised another $5 million to build out editorial content and advertising on its music blogging network.
Through its main site and all of its blogs, the company says it reaches at least 8 million unique visitors a month and has signed up advertisers like Nike, Procter & Gamble and LG. MOG’s business model is like Glam Media’s approach: the company builds up advertising relationships for hundreds of blogs that are tightly focused on a vertical… Continue Reading
MOG relaunches, calling itself the “Huffington Post of music news”
MOG, a social networking and blog site for music lovers, is going through some cosmetic changes. Today’s relaunch is designed to leverage a new organizational structure, homepage widgets, and the site’s own editorial staff to transform MOG into a ‘Huffington Post’-like destination for music news.
To date, the bulk of MOG’s following stems from its wealth of music-related blogs. By offering users a free blogging platform and forging syndication agreements with over 300 popular music blogs,… Continue Reading
Record labels fund music discovery site MOG [Updated]
![Record labels fund music discovery site MOG [Updated]](/wp-content/themes/VentureBeat/lib/thumb.php?src=/wp-content/uploads/2008/04/mog042908.jpg&w=150)
Updated
Some of the early music discovery startups, like Imeem, Pandora, Last.fm and iLike, now have many millions of people using their services every month. MOG, a standalone desktop music player and music fan site perhaps most similar to social network-focused iLike, isn’t too far behind — it has around a million unique users a month, it says.
So maybe the record labels investing in MOG will figure out some interesting ways to help it pull… Continue Reading