Glam buys U.K. ad company, surpasses Facebook in “reach”
Glam Media, the company that continues to pursue a wild land-grab strategy of buying up woman-focused media properties so that it can run advertising beside the content, has just made its most significant acquisition to date.
Glam said it has acquired Monetise Limited, a U.K. company that helps represent media properties in attaining advertising revenue. Monetise represents Flixster.com and other entertainment-oriented properties. While Glam has made several other acquisitions in the past few months, they’ve been… Continue Reading