Organic Motion uses motion capture to help sell high-end bikes
Capturing motion is a technology perfected for movie special effects and video games. It makes it a lot easier to create a computer-generated character if the artist has access to real-world character movement. Organic Motion has done well selling motion-capture systems for such purposes.
But today it’s about to embark on a promising new market in retail sales. The New York company is announcing that Swiss high-performance bike maker BMC will use Organic Motion’s technology to… Continue Reading