Hello, and welcome targeted ads on Moviefone
“Hello, and welcome to Moviefone.”
Chances are you’ve probably heard those words before, read by the distinct Mr. Moviefone voice. Some 40 million calls a year are placed to Moviefone to find movie show times and access ticket information. Starting today, the service is partnering up with mobile advertising company Apptera, to monetize those calls
Moviefone, which is owned by AOL, will begin to play targeted in-call advertisements using Apptera’s contextual ad-serving technology. For example, “Someone who… Continue Reading