Nabbr nabs $2.6M for social network marketing
Nabbr, a Chicago firm that specializes in digital marketing and widget development, brought in $2.57 million in a second round of funding from Allen & Co., Avalon Ventures and undisclosed others. The company has typically focused on widgets that market music on social networks but says it would like to diversify into other types of entertainment going forward. It has already produced apps used to advertise the films Iron Man and Mamma Mia. In the… Continue Reading
Actually, social networks and their widgets are making money, thanks
Skeptics of social networks like Facebook and MySpace and their ability to produce value for advertisers gleefully pointed to more evidence last week: Google said its keyword advertising program on MySpace isn’t making as much money as Google had hoped.
“So what?” is the response I typically hear from the many people who have staked their business on making money through social networks , and who are making money. “I’m doing great and this information isn’t… Continue Reading