Nokia’s NAVTEQ buys Acuity Mobile for location-based advertising
NAVTEQ, the arm of Nokia dedicated to mobile mapping and advertising, announced that it bought location-based advertising firm Acuity Mobile for an undisclosed sum. The deal follows NAVTEQ’s initial $2.8 million stake in the firm last year, as well as years of licensing its technology.
There are few advertising methods as seamless and relevant as location-based advertising on your mobile phone. For example, let’s you’re walking by a Godiva chocolate store — you might never have… Continue Reading
Zvents, moving its events search to mobile, raises $24M
Zvents, a San Mateo, Calif. company that has been building an events-based search engine for several years, must be on the right track: It just raised $24 million from a set of investors including Nokia Growth Partners, AT&T and NAVTEQ.
What makes Zvents a bit different from other events sites — last year I profiled it along with its biggest competitors, Eventful, Going.com and Upcoming — is that it’s not an events calendar or social networking… Continue Reading