NeoEdge raises $4M for in-game video ads from game-focused VC firm

NeoEdge raises $4M for in-game video ads from game-focused VC firm

In-game ad company NeoEdge has raised $4 million in a new round of funding for its business. The company has both an ad network and a platform for placing video ads in casual downloadable games on the PC. And with this new funding, it plans… Continue Reading

Mochi Media, an ad startup that helps to redefine casual gaming, growing strongly

Mochi Media, an ad startup that helps to redefine casual gaming, growing strongly

Mochi Media is helping to define the future of casual gaming on the web — not through new games, but by showing how games can be monetized and distributed across the Web. The company says it’s seeing 30 percent growth a month, and just today… Continue Reading

Roundup: Silicon Valley hot in mobile, Jaiku, LinkedIn, IAC, more

Roundup: Silicon Valley hot in mobile, Jaiku, LinkedIn, IAC, more

Here’s the action that you missed over Thanksgiving break:

1. Silicon Valley becoming mobile innovation hub
2. Why Google bought Jaiku
3. LinkedIn drawing suitors?
4. IAC to spend $100M in China
5. NeoEdge launches ad network for casual games
6. Feds may subsidize broadband access

Silicon Valley becoming mobile innovation hub… Continue Reading

NeoEdge Networks, online game advertising company, raises $3M

NeoEdge Networks Inc., a Mountain View, Calif. company that lets online game publishers find sources of advertising targeted to the game’s theme and content, has raised $3 million of a planned $8 million Series B round, according to a regulatory filing cited by PE Wire…. Continue Reading