NeoEdge raises $4M for in-game video ads from game-focused VC firm
In-game ad company NeoEdge has raised $4 million in a new round of funding for its business. The company has both an ad network and a platform for placing video ads in casual downloadable games on the PC. And with this new funding, it plans to offer its own exclusive games for the first time — acquiring rights to games and publish them under the NeoEdge brand.
The first institutional round of funding shows that, even… Continue Reading
Mochi Media, an ad startup that helps to redefine casual gaming, growing strongly
Mochi Media is helping to define the future of casual gaming on the web — not through new games, but by showing how games can be monetized and distributed across the Web. The company says it’s seeing 30 percent growth a month, and just today it added on massively multiplayer online (MMO) game portal Aeria as a partner.
What Mochi Media offers is two closely connected tools used by game developers. MochiAds is Mochi’s advertising platform,… Continue Reading
Roundup: Silicon Valley hot in mobile, Jaiku, LinkedIn, IAC, more
Here’s the action that you missed over Thanksgiving break:
1. Silicon Valley becoming mobile innovation hub
2. Why Google bought Jaiku
3. LinkedIn drawing suitors?
4. IAC to spend $100M in China
5. NeoEdge launches ad network for casual games
6. Feds may subsidize broadband access
Silicon Valley becoming mobile innovation hub — Despite the U.S. being the laughing stock of the world for its backward mobile networks, Silicon Valley is becoming a center for mobile innovation anyway. Nokia, the large Finnish… Continue Reading
NeoEdge Networks, online game advertising company, raises $3M
NeoEdge Networks Inc., a Mountain View, Calif. company that lets online game publishers find sources of advertising targeted to the game’s theme and content, has raised $3 million of a planned $8 million Series B round, according to a regulatory filing cited by PE Wire. Return backers include Jefferson Partners and Vimac Ventures.