Blizzard switches World of Warcraft partner in critical China
Blizzard Entertainment, owner of the massively popular World of Warcraft game, has switchted distribution partners in the increasingly important Chinese market.
Blizzard will now work with NetEase.com to distribute and operate the game for the next three years in China, following the expiration of a deal with The9. The change isn’t surprising, since Activision Blizzard’s chief rival, Electronic Arts, holds an ownership stake in The9.
China is one of the fastest growing games markets, because of its… Continue Reading
Blizzard cuts deal with NetEase.com to take Starcraft II to China
The original “StarCraft” is one of the most successful video games of all time. The sci-fi real-time strategy game debuted more than a decade ago and had sold more than nine million copies by spring of last year.
No doubt the sales would have been even bigger if the game had global distribution from the start. With years of experience in China behind it, the game publisher now looks like it will be aggressive about launching… Continue Reading