NextMedium sells off product placement assets to Newport Coast
NextMedium, provider of an online platform that allowed advertisers to get their brands into TV shows, movies and web videos, has sold its technology and other intellectual property to Newport Coast Investments. It had been a while since the company raised money, last bringing in $6 million in second-round financing in July 2006.
NextMedium’s system, called Embed, brokered product placement deals and measured the the effectiveness of these advertising campaigns. It had a lot going for… Continue Reading