Roundup: Display ads not so great online, Microsoft drifting into the clouds, and more
Display ads may be better left offline — Much of the internet’s growth in ad revenue is fueled by banner ads, but eye-tracking studies have shown that people tend to avoid even glancing at ads, according to Ad Age. The implication isn’t that the internet is a bad place for brand promotion. Rather, it’s that advertisers need to think about how to engage users, the real force behind the internet. Much more from Ad Age’s… Continue Reading