Nielsen’s challenge: Signing up three-screen viewers
Nielsen’s Brian Fuhrer laid out the future of television ratings at today’s NewTeeVee Live conference in San Francisco. Nielsen’s Extended Screen program, on which Fuhrer gave an overview talk, is a project to collect Internet usage data from Nielsen’s existing TV households on both computers and mobile devices, covering what’s become known as the three-screen viewing landscape of TV, computer and mobile handset.
Fuhrer’s talk didn’t go into technical details, but he explained the biggest challenge… Continue Reading
Roundup: Has Della got its groove back? Hulu, Google, etc.
Here’s the latest action:
Dell revises “Della,” its netbook marketing web site targeting women, after allegations of sexism — As Jezebel covers.
The once and future Valleywag — Owen Thomas (pictured right) is leaving to become editorial director of NBC Bay Area later this month. Ryan Tate will be taking over. Here’s Thomas’ farewell post.
The New York Times will figure out how to charge for some content by the end of June — The New York Observer has learned.
“Does Hulu,… Continue Reading
Mobile advertising: Nielsen’s Jesse Goranson on risks and opportunities
Our coverage of the CTIA continues. This is a Q&A with Jesse Goranson, Senior Vice President of Mobile Media, Nielsen (pictured). Nielsen is a leading source of data for the mobile industry. VentureBeat’s mobile expert Matthaus Krzykowski led the questioning. This is the second part of an extended series by Krzykowski on mobile advertising.
VentureBeat: Next to the discussion on “open networks” the other big debate at the CTIA is on mobile advertising. Is a boom in… Continue Reading
MobileBeat 2008: Nielsen data on mobile Internet
Here’s some of the mobile data just presented by Nielsen at MobileBeat 2008 today in Sunnyvale, Calif. It shows how mobile Internet usage is growing. And it’s not just limited to attracting people who have become Web-savvy already on their computers; the mobile Web brings in new Internet users, too.
Roundup: Amazon S3, VentureBeat go down, Montalvo’s mobile chip and more
1. Amazon S3, VentureBeat go down
2. Montalvo Systems vs. Intel, with chip for handheld devices
3. Fox Interactive to introduce “music Hulu for MySpace”
4. Yahoo’s board moving against Yang
5. Google searchers are wealthier, buy more online
6. Xobni hires Jeff Bonforte away from Yahoo, to be its new CEO
7. Stormfisher raises $350 million for biofuel project
8. Cable veteran Philip Balboni moving to online news site
9. Nielsen buys Audience Analytics
10. Air commuter conference coming up this spring
11. Report:… Continue Reading
Nielsen buys Telephia, for mobile phone traffic measurement service
Nielsen Co. has acquired Telephia, a San Francisco provider of research on consumer usage data in the telecom and mobile media markets, for an undisclosed price.
The move is to introduce traffic measurement services to the $350 billion mobile phone sector, and comes three weeks after Nielsen unveiled Nielsen Wireless.
Since 1999, Telephia has raised more than $102 million from investors including AEA Investors, Cedar Grove Investments, Centennial Ventures, the Megunticook Fund, Oak Hill Venture Partners and… Continue Reading