Sojern gives airlines a new way to make money — your boarding pass
Thanks to a startup called Sojern, customers of some of the nation’s biggest airlines will soon see ads on the boarding passes that they print at home.
Is this just another way for consumers to get spammed? Joshua Goldman, a venture partner at Norwest Venture Partners (one of Sojern’s investors), says it’s not, because the boarding pass allows the ads to be carefully targeted, so it should be relevant and useful. For example, your boarding pass… Continue Reading