Demand Media: Content farm? What content farm?

Demand Media had its first earnings call as a public company this afternoon, and chief executive Richard Rosenblatt took the opportunity to fire back at critics who have accused the company of being nothing more than a content farm churning out articles targeted at search engines.

Traders send Demand Media shares soaring on IPO

As of this writing, online publisher Demand Media is worth more on the stock market than is The New York Times Company. Of course, this says more about the enthusiasm of IPO investors than it does about the relative merits of the two organizations, but given the overall level of terribleness of Demand’s product –mainly hastily written how-to articles aimed not at readers, but at search engines – it’s still a bit disheartening.