Offerpal adds analytics service to help game developers make money
Offerpal, a company best known for providing advertising offers within social games, is making its service a little bit more comprehensive today. It’s introducing an analytics tool that lets game developers track a variety of information about users themselves, and what they do inside of a game.
This could potentially make developers more money. The tool can track demographic information, offer clicks and completions, click-through rates and a variety of other revenue data. Offerpal’s interest here… Continue Reading
Offerpal Media to help IMVU cash in on its virtual chat rooms
Offerpal Media is going to help IMVU, a 3-D virtual chat room company, cash in on its 35 million registered users as part of a partnership being announced today.
Palo Alto, Calif.-based IMVU lets users create avatars, or virtual characters, and then decorate their rooms with virtual objects. Some people pay real money for those objects. But there are others who might be more active if they could earn currency in some other way.
Enter Offerpal, which… Continue Reading
Facebook platform developers could see $500M in revenue this year
A growing number of game makers on Facebook are making money from virtual goods — from poker chips to virtual clothes that users can buy or earn while playing gaming applications with their friends on Facebook. The combined ecosystem of these game developers and other companies supplying services to them could generate half a billion dollars in revenue in 2009.
That’s significant, considering third-party applications on Facebook have been viewed as gimmicks making no significant revenue…. Continue Reading
Super Rewards brings its offer-based virtual currency to the web (what’s it worth?)
Super Rewards is expanding its virtual currency from social networking applications to the entire web today. So far, this currency has been a good way to make money for social networking applications like Mob Wars (pictured) — some apps are making more than $1 million a month with its help. Like rivals such as OfferPal, Peanut Labs and Gambit, Super Rewards offers what amounts to an incentive-based marketing service where users can click on advertisers’… Continue Reading
Gambit helps game developers make more real money from virtual goods
Virtual goods are becoming a staple method for casual game developers to make money from their users — and a range of third parties are offering services to help them do so. The latest is Gambit. Developed by a three-man team that started out building casual games itself, the company is launching today with some big claims. By optimizing gaming payment systems and offering additional support features, it says it can significantly boost the CPM… Continue Reading
Offerpal Media raises $15 million for social monetization platform
Offerpal Media has raised $15 million in a second round of funding to continue developing its platform for generating money from social applications via advertising offers.
D.E. Shaw led the round and existing investors Interwest Partners and North Bridge Venture Partners participated. Anu Shukla, chief executive of the Fremont, Calif.-based company, said that the company will use it for expanding its sales and marketing, international business, and otherwise improve its core technology. Shukla said the company… Continue Reading
Offerpal launches game monetization service for MySpace, responds to criticism
The young but growing world of social networking games is getting increasingly sophisticated — and on MySpace, not just Facebook. Offerpal Media, a company that provides ad-supported incentives for gaming applications, is launching a “managed offer platform” for MySpace. It’s an advertising software application that allows other app developers to easily integrate Offerpal ads-incentives into their games.
Offerpal says that its third-party developers on MySpace “earning on average $75 per day for every 1,000 daily… Continue Reading
Roundup: MySpace virtual currencies, the Russian invasion, and more
Here’s the latest action:
MySpace apps also making money from virtual currencies — We’ve covered how some Facebook application developers are making seven figures through virtual goods and currencies. Offerpal, a company that offers advertising that lets users earn virtual rewards for participating in surveys and programs, tells Silicon Alley Insider the same is happening on MySpace. Apps on both social networks are making “about $75 per 1,000 daily active users and $150-$200 for the higher engagement… Continue Reading