OpenAds lets Web companies take control of ads, raises $15.5M
The online advertising world continues to get shaken up.
OpenAds, a company based in London, is the latest to drive change, undercutting the old guard with a low-cost offering. It offers Web site owners something called an “ad server,” a device lets them take control of their online advertising management. It provides the technology needed by Web sites to control advertising creative, insert into the right place on a Web site at the right time, and… Continue Reading
Expo9 — another free ad server for online publishers
Advertising services company Exponential, best known for its Tribal Fusion advertising network, is introducing a free ad server for online publishers called Expo9. This software now allows publishers to manage multiple ad campaigns running on their sites and to prioritize ads based on how much money they are making,
The announcement is significant because it is the latest move by a big player in the mad rush to grab a gatekeeper role in the huge multi-billion… Continue Reading
Adserver company, Openads, raises $5M
Openads, the developer of a free, open source product that serves ads for Web sites has raised $5 million in a first round of financing led by Index Ventures.
Also participating are First Round Capital, Mangrove Capital Partners and O’Reilly AlphaTech Ventures. The London, UK company sells so-called adservers, which are used to serve and manage ads on the pages of Web sites
Often publishers rely on outside parties to serve their ads. We at VentureBeat do… Continue Reading