Outbrain launches Sponsored But Good advertising
News recommendation startup Outbrain just announced its plans to make money through a targeted advertising program called Sponsored But Good.
VentureBeat readers should be familiar with the Outbrain widget, since it appears below each of our posts with recommendations of other stories you might like. Serving up sponsored recommendations seems like an obvious next step, and there’s a lot to like about the details I’ve seen. For one thing, the sponsored links don’t actually go to… Continue Reading
Outbrain, the news story recommendation service, gets $12M
Outbrain, a company that gives blog readers a way to rate and recommend news stories (see its widget at the bottom of this story), has raised another $12 million in a second round of funding.
VentureBeat first covered Outbrain in detail last year. It uses a recommendation technology similar to Amazon’s feature that offers up other items people like you have already enjoyed. While there are several such “collaborative filtering” recommendation engines on the market, few… Continue Reading
Baynote, Strands, RichRelevance — will they survive the “recommendation engine” consolidation?
With all the “recommendation” technology companies out there fighting for business, you’d think this is a tough market to be in.
By some counts, there are at least 50 to 100 active companies in this area.
But some companies, including Strands, and apparently Baynote, say they are making revenue from their technology, though they won’t comment whether they’re profitable. Their recommendation engines offer up products, music or news articles to people based on their personal tastes.
They’re forging… Continue Reading
Outbrain, a news recommendation widget, raises $5M
Outbrain is a new start-up that gives blog readers a way to rate and recommend news items, by using a recommendation engine that is similar to Amazon’s feature that offers up other items that people like you have already enjoyed.
While there are several such “collaborative filtering” recommendation engines such as Amazon’s on the market (there’s Last.fm for music, for example), there are few services that focus solely on news. There’s a competing service Spotback, but… Continue Reading