Overlay.TV gets boost to push overlay technology in video

Overlay.TV gets boost to push overlay technology in video

Overlay.tv, a company that lets you overlay video with graphics and other information, has raised $4.6 million more in backing.

Overlay is just one of several companies helping publishers monetize video by letting them insert ads within video. Like a number of other companies, it’s working on technology that’s more nimble than currently offered by leading video sites such as Google’s YouTube. It doesn’t rely on standard ad technology, such as Flash, which can take many… Continue Reading

Roundup: Apple’s new ultra-portable notebook, Zynga launch, CNET’s poison pill, and more

Roundup: Apple’s new ultra-portable notebook, Zynga launch, CNET’s poison pill, and more

Here’s the latest action:

1) Apple releases the Air, Twitter left gasping
2) Facebook-based gaming site Zynga launches
3) CNET defies Spark / Jana alliance with poison pill
4) Grayboxx rolls out local search nationally
5) Overlay.tv gets $4.5M for in-video ad links
6) Portfolio magazine cozies up to Open Social
7) Oversee draws $150M for domain auctions
A video primer on data portability
9) Notes on the upcoming 700mhz auctions

Apple releases the Air, Twitter left gasping — As usual, Steve Jobs used his keynote… Continue Reading