States struggle to collect taxes from e-commerce
Lawmakers in New York, North Carolina, Rhode Island, and Hawaii have all introduced legislation in the past month that requires e-commerce companies to collect sales tax if they have marketing affiliates based in those states. This week, Hawaii governor Linda Lingle vetoed her state’s bill…. Continue Reading
Omniture acquires Mercado assets for $6.5M
Omniture, a web analytics company, announced that it will spend $6.5 million on intellectual property and business assets from Mercado, a Pleasanton, Calif. company specializing in website search and optimization tools.
Omniture, which has already integrated Mercado technology into some of its products, says the acquisition… Continue Reading
The new behavior advertising upstarts: Aggregate Knowledge and Wunderloop
The eye-opening performances claimed by new behavioral advertising start-ups Aggregate Knowledge and Wunderloop are sure to grab the attention from online retailers and publishers.
Take the little announcement by the nine-month-old Menlo Park company Aggregate Knowledge yesterday at DEMO: It drove more than 20 percent of all… Continue Reading