Buy your home copy of Iron Man for only $1,200

Buy your home copy of Iron Man for only $1,200

Dell is partnering with Paramount Pictures on a promotion that can only be described as pointless. The computer maker will give consumers the option of pre-loading a digital copy of the film Iron Man onto their new computers, according to The Hollywood Reporter. That’s all well and good — Iron Man is a fine movie — but exactly what either company hopes to gain is beyond me.

The stated goal is to make consumers more comfortable with digital… Continue Reading

Paramount moves into video games

Paramount moves into video games

It’s a little late from the point of view of its rivals, but Paramount Pictures has finally decided to take a plunge into video games.

The Hollywood studio is expanding its video game division with a slate of games that will start coming out later this year, according to Variety.

Most movie studios have seen why this makes financial sense. A movie might cost $90 million to make and gross $100 million. But a video game costs… Continue Reading

Roundup: Microsoft ads for News Corp., Paramount’s virtual goods, and more

Roundup: Microsoft ads for News Corp., Paramount’s virtual goods, and more

1. WSJ Digital Network hires Microsoft for ads
2. Paramount Pictures, live in virtual world Habbo
3. Tim Draper raising fund for entertainment startups
4. MPAA downplay claim of movie piracy at colleges
5. Southern Cross first Aussie VC firm to open Silicon Valley office
6. How to find private photos on SmugMug
7. Redpoint Ventures does well with Fraud Sciences
8. Sprint and Clearwire revive WiMAX plan
9. VCs showed best returns of 2007 in Q2

Wall Street Journal Digital Network hires Microsoft… Continue Reading