Online communities help build customer loyalty
Editor’s note: This post is sponsored by PartnerUp and written by Megan Dorn.
In this day of increasing customer acquisition costs and depleting marketing funds, it feels more prudent than ever for businesses to find new ways to hold on tight to the small business customers they have and turn them into true fans. It’s a well-known adage that happy customers are loyal customers. But with tightened budgets, how do companies go about keeping these small… Continue Reading
Create the most effective social media strategy through balance and integration
Editor’s note: This post is sponsored by PartnerUp.
Social media strategies come in all shapes and sizes. Some companies choose one social media tool and stick with it, while others try their hand at everything. Neither route, however, will give you the results that an integrated and well-balanced strategy can provide.
A well-balanced strategy should give you both depth and breadth. The various platforms that you choose to work with should also be distinct. For example, Twitter… Continue Reading
PartnerUp lets big companies build social networks for small businesses
PartnerUp, which has built an online social network for entrepreneurs and small businesses, is now aiming for large, enterprise-sized companies with its Customer Community Solution, a platform for building customer social networks.
A social network builder for businesses? Be still my heart. But even though there are many companies doing something that sounds similar, PartnerUp is coming at the problem from a different angle. The idea isn’t to help companies create communities from scratch, but rather… Continue Reading
PartnerUp’s Weekly Opportunities
Below you’ll find this week’s PartnerUp Opportunities of the week.
PartnerUp, a Deluxe Company, is an online community for entrepreneurs and startups to help them find people for their companies, such as co-founders, business partners, advisors, board members and skilled technical people. In addition, PartnerUp helps entrepreneurs ask for and offer up advice, find commercial real estate, and locate resources for their businesses.
The PartnerUp team blogs on the StartUp Blog, an up-and-coming resource about entrepreneurship, small… Continue Reading
Business social network PartnerUp acquired by Deluxe Corp.
PartnerUp, a social network for entrepreneurs, has been acquired by Deluxe Corp. for an undisclosed amount.
The two businesses seem like a good fit. PartnerUp’s goal is to help entrepreneurs connect with other business owners, find candidates for their executive teams (hence the sponsored posts from PartnerUp that you see every week on VentureBeat) and also locate real estate and service providers. Although Deluxe is best known as a check printer, it has refocused on small… Continue Reading