The next revolution in advertising? Peer39 thinks it’s semantics
Though still arguably in its juvenile stages, the online advertising market has already been through several major technological shifts, with the introduction of behavioral, contextual and demographic targeting for ads. What’s next has been a subject for debate. Several early pioneers have bet that it’s… Continue Reading
Natural language advertising coming: Peer39 receives $8.2M
When we broke the news of peer39’s initial $3 million funding in March, we reported that the company was working on a platform to use natural language processing for advertising. Less than six months later, we’ve learned that the startup has taken another $8.2 million.
The… Continue Reading
Former Shopping.com CEO Ciporin starts Peer39, new “natural language” ad start-up
(Updated after talking with the company and confirming the investment)
Peer39, a secretive online ad marketplace start-up in New York boasting that it will boost conversion rates “dramatically,” has raised $3 million from New York-based Dawntreader Ventures, chief executive Amiad Solomon said.
Former Shopping.com CEO Dan Ciporin… Continue Reading