Whrrl revamps its iPhone app just in time for SXSW

Whrrl revamps its iPhone app just in time for SXSW

When you think of location-based social network apps on the iPhone, you probably think of Loopt or Brightkite. But it was actually Pelago’s Whrrl that was the first app to get funding from Kleiner Perkins’ iFund, to develop a location-based network for the iPhone.

While it… Continue Reading

While people worry about Facebook photos, a million users let Google know exactly where they are

While people worry about Facebook photos, a million users let Google know exactly where they are

Why should location-based social networks be worried about Google? Because its new Latitude product was able to gain over a million users in just a week, Google’s vice president of engineering Vic Gundotra told an audience at the Mobile World Congress today.

Latitude is Google’s service… Continue Reading

Google enters the location-based networking fray with Latitude

Google enters the location-based networking fray with Latitude

Google has just launched a new aspect of its Google Maps product called Latitude. It’s a social layer that goes over Google Maps to show your location information in real time. If you think Google is already creepy with the amount of data they have… Continue Reading

iPhone apps like Whrrl preview the power of location, but there is far greater potential

iPhone apps like Whrrl preview the power of location, but there is far greater potential

With a global positioning system (GPS) chip now in the iPhone 3G, location services are becoming important to many mobile application developers. Each day, we’re seeing new iPhone apps launch which, if they’re not centered around location, rely heavily on it for core functions. But… Continue Reading

Lloyd! Whrrl adds you to Entourage’s entourage

Lloyd! Whrrl adds you to Entourage’s entourage


As more location-based services come out, one definite problem I’ve been experiencing is a lack of membership. That is to say, most of them work great, but no one I know really uses them, making them fairly useless. Whrrl, the location-based social network has a… Continue Reading

Loopt strikes a deal to make massive use of GPS data cost effective

Loopt strikes a deal to make massive use of GPS data cost effective

Loopt, the location-based social network, uses GPS technology in cellphones to figure out where you are. Because of this it can tell you things such as which of your friends are around you, or what restaurants you are near. Unfortunately, the cost of accessing this… Continue Reading

Location-based social network Whrrl launches for the iPhone

Location-based social network Whrrl launches for the iPhone

Update: Whrrl has not been snubbed by Apple. As of Friday morning, it’s now the 10th application from the top of the list on “featured” apps, if you go the AppStore from your iPhone. On the iTunes home page, Apple has put Whrrl in the… Continue Reading

Pelago raises $15 million to expand Whrrl both in the U.S. and abroad

Pelago raises $15 million to expand Whrrl both in the U.S. and abroad

Social networks built around location are a hot item, and getting hotter.

It’s one thing to have a group of contacts which you can update with words from a mobile device (think the micro-messaging service Twitter). It’s another to be able to quickly update your exact… Continue Reading