Penthouse buys AdultFriendFinder, rest of the Various empire

Penthouse buys AdultFriendFinder, rest of the Various empire

Penthouse Media has bought the owner of the profligate porn site AdultFriendFinder, for $500 million.

VentureBeat has confirmed the acquisition, although it wasn’t announced. The deal closed last Thursday. The New York Times reported on deal too. Last month, we heard the company was negotiating to sell to Penthouse for between $500 million and $1 billion.

AdultFriendFinder is just the largest property of Various, the acquired entity. AdultFriendFinder offer an adult community for swingers, and a range… Continue Reading

Penthouse negotiating to buy AdultFriendFinder for $500M to $1B

Penthouse negotiating to buy AdultFriendFinder for $500M to $1B

Penthouse is negotiating to buy AdultFriendFinder, a ubiquitous porn and sex dating site, for between $500 million and $1 billion, VentureBeat has learned.

We learned of the talks last Monday, and were trying to confirm, but Techcrunch beat us to it this weekend. Techcrunch has some of the details correct, according to what we’ve heard from a source close to the deal, including that AdultFriendFinder’s parent company, Various, has revenues of some $300 million.

However, while Techcrunch… Continue Reading