Permuto launches platform to track performance of display ads
Permuto, an online marketing company seeking to optimize display advertising for its client brands, has launched a new platform that measures the performance of this type of ad with the same precision that most search engine text-ads are evaluated. Called, ShopperConnect, the platform is targeted at web-based retailers, promising to collect purchasing data, provide dazzling ads, buy ad space and calculate browsers’ responses to the ads.
Based in Palo Alto, Calif., Permuto says its new offering… Continue Reading
Stealthy Permuto nabs $6M for web promotions
Permuto, a Palo Alto, Calif. company so secretive that it hardly gives any indication of its business on its website, has brought in $6 million in first-round funding to promote websites and applications for free. The primary appeal of the company so far seems to be its prestigious flock of founders, which includes executives from Yahoo, DoubleClick, Apple, Oracle, Microsoft and Excite@Home.
One hint, a job listing on its site is scouting for software developers who… Continue Reading