Where was Sock Puppet’s bailout?
Sock Puppet was the well-known marketing mascot for the iconic dot-com bubble company Pets.com. The climax in the company’s two-year boom and bust was its $1.2 million Super Bowl commercial, where Sock Puppet introduced mainstream America to its online pet-supply ordering and home delivery service.
The rock-ribbed libertarians over at Reason.tv have put together an unsubtle video mocking the bailouts happening now in other industries: Sock Puppet goes to Washington, looking for a $25 billion government… Continue Reading
Online pet supply company raises $10M even as sector’s growth plummets
What is it with pet supplies and Internet booms?
Forrester Research, a market research company, projects that sales of pet supplies will grow 30 percent this year, down from 81 percent last year, part of a barrage of statistics used by the New York Times to cry out that online sales are now slowing overall.
Pets.com and its sock puppet (pictured on top), of course, symbolized the boom and bust of the last Internet era, going from… Continue Reading