Where was Sock Puppet’s bailout?
Sock Puppet was the well-known marketing mascot for the iconic dot-com bubble company Pets.com. The climax in the company’s two-year boom and bust was its $1.2 million Super Bowl commercial, where Sock Puppet introduced mainstream America to its online pet-supply ordering and home delivery service.
The… Continue Reading
Online pet supply company raises $10M even as sector’s growth plummets
What is it with pet supplies and Internet booms?
Forrester Research, a market research company, projects that sales of pet supplies will grow 30 percent this year, down from 81 percent last year, part of a barrage of statistics used by the New York Times to… Continue Reading