Picateers raises new round for Web 2.0 school portraits
Picateers has raised $6.6 million in a second round of funding to expand its effort to replace school portrait vendors with volunteer-based programs run by parents.
The San Mateo, Calif., company is disrupting the school portrait business by using a web-based approach. It recruits parents to use their own digital cameras to shoot portraits of kids. The volunteers then upload photos to the Picateers web site. There, the kids’ parents can view photos, select the ones… Continue Reading
Picateers disrupts school portrait market with Web 2.0 tactics
Having paid through the nose for school portraits over the years, I would love someone to do a Web 2.0-style disruption on that business. And it looks like that is happening with a company called Picateers.
School photos are a pretty big racket with an old-style approach to doing business. Parents have never been that happy paying exhorbitant prices to companies such as Lifetouch, which employs tens of thousands of photographers and other specialists across the… Continue Reading